AUSTRAL WINES LLC Expands into Baby Care with Innovative Changing Pad

Atlanta, GA – November 8, 2023 – AUSTRAL WINES LLC, known for its premium wine selection and commitment to quality, today announced a surprising, yet thoughtful, expansion into the baby care market with the launch of its new, highly functional diaper changing pad. This move marks a significant diversification for the Atlanta-based company, demonstrating its agility and dedication to meeting the needs of families. While seemingly a jump from the world of vintages, AUSTRAL WINES LLC's CEO, John Smith, explains the reasoning behind this unexpected product line. "We've always been a company focused on providing a little bit of luxury and comfort to our customers," he says. "And what's more precious than a baby? We realized the same attention to detail and quality we put into our wine selection could be applied to creating a truly exceptional diaper changing experience for parents and babies.” Addressing a Real Need: The AUSTRAL WINES Diaper Changing Pad Forget those flimsy, uncomfortable changing pads of the past. AUSTRAL WINES LLC spent months researching what parents really wanted in a changing pad, and the result is a product designed for both practicality and comfort. “We talked to a lot of parents,” explains Sarah Lee, Head of Product Development. “They were tired of pads that were too small, not cushioned enough, or impossible to clean. They wanted something that was easy to use on-the-go, but also looked good in the nursery.” The AUSTRAL WINES diaper changing pad isn’t just a surface to change diapers on; it’s a complete solution designed to make life a little easier for busy parents. Here’s what sets it apart: Superior Comfort: The pad features a thick, plush cushioning layer that provides a soft and comfortable surface for baby. We're talking really comfortable - think cloud-like softness. This is a huge deal, especially for those wiggly babies who don't like being still! Waterproof & Easy to Clean: Let’s be real, diaper changes can get messy. The pad is made with a waterproof, easy-to-wipe-clean material, so spills and accidents aren't a disaster. Just wipe it down and you’re good to go. Generous Size: No more worrying about baby rolling off the pad! The AUSTRAL WINES changing pad is a spacious 24” x 36”, providing plenty of room for even the most energetic little ones. It's big enough for babies well into the toddler years. Built-In Safety Features: A secure safety strap keeps baby safely positioned on the pad, giving parents peace of mind. It’s adjustable and easy to use, even with one hand – because let’s face it, you often have a hand full! Portable & Convenient: The pad folds up compactly for easy storage and transport. It comes with a handy carrying strap, making it perfect for diaper bag essentials, trips to the park, or visits to grandma’s house. Stylish Design: Available in a range of modern, neutral colors (grey, beige, and navy), the AUSTRAL WINES changing pad will blend seamlessly into any nursery decor. We didn’t want something that looked out of place – it’s designed to look good and be functional. Integrated Storage Pocket: A convenient pocket securely holds diapers, wipes, and creams, keeping everything within reach during changes. No more scrambling around for essentials! Beyond the Pad: AUSTRAL WINES Commitment to Family This isn’t just a one-off product launch for AUSTRAL WINES LLC. The company plans to expand its baby care line in the coming months, with plans for diaper bags, changing pad covers, and potentially even organic baby skincare products. "We see this as a natural extension of our commitment to providing quality products that enhance people's lives,” says Smith. “We want to be a brand that families can trust, from celebrating special occasions with a bottle of wine to providing a safe and comfortable space for changing baby’s diaper.” Where to Buy The AUSTRAL WINES diaper changing pad is available for purchase starting today on the company's website (www.australwines.com) and through select online retailers, including Amazon. It retails for $39.99. About AUSTRAL WINES LLC AUSTRAL WINES LLC is a US-based company specializing in the import and distribution of premium wines. Established in 2010, the company has built a reputation for quality, selection, and customer service. With a commitment to innovation and a growing focus on family-oriented products, AUSTRAL WINES LLC is poised to become a trusted name in both the wine industry and the baby care market. Contact: John Smith CEO, AUSTRAL WINES LLC 211 PERIMETER CENTER PKWY NE STE 1020, ATLANTA, GA, 30346-1307, UNITED STATES 908-759-0961 [email protected] www.australwines.com