ARES Management LLC Brings Magic to Market with My Little Pony Licensed Products

Los Angeles, CA – October 26, 2023 – ARES Management LLC, a leading global alternative investment manager based in Los Angeles, today announced a strategic expansion into the licensed consumer products market with a focus on bringing the beloved My Little Pony franchise to life for fans of all ages. This move underscores ARES’ commitment to identifying and investing in high-growth potential brands with strong consumer appeal. ARES, headquartered at 2000 Avenue of the Stars, has been quietly building a portfolio of licensing partnerships, and My Little Pony represents a significant addition. The company isn't necessarily making the ponies themselves, but they're the financial engine helping get My Little Pony products onto shelves and into the hands of fans. Think of them as the folks backing the companies that make the toys, clothes, and everything else. “We’re really excited about this,” said a representative from ARES (contact: 650-290-0762). “My Little Pony isn’t just a kids’ thing. It’s got generations of fans, and that kind of built-in loyalty is incredibly valuable. We saw a real opportunity to invest in expanding the reach of this iconic brand.” What's the Buzz About My Little Pony? For those who may have forgotten (or never known!), My Little Pony started way back in the 80s with colorful plastic ponies you could brush and style. It quickly became a huge hit, and the franchise has evolved dramatically over the years. We’re talking animated TV series (like My Little Pony: Friendship is Magic which really took off online), movies, video games, and, of course, a ton of toys and merchandise. The core of the My Little Pony universe revolves around the land of Equestria, populated by ponies with unique abilities and personalities. Twilight Sparkle, Rainbow Dash, Pinkie Pie, Fluttershy, Rarity, and Applejack are just a few of the main characters – each representing a “cutie mark” – a symbol of their special talent. The stories focus on friendship, loyalty, and overcoming challenges, which resonates with kids and adults alike. ARES’ Role: Fueling the My Little Pony Universe So how is ARES involved? They’re providing the financial backing for various companies to develop and distribute My Little Pony products across a wide range of categories. This isn't about ARES suddenly becoming a toy manufacturer. It’s about strategic investment in businesses already skilled in design, production, and distribution. “We don’t pretend to be experts in making toys,” the ARES representative explained. “Our strength is identifying promising brands and providing the capital needed to help those brands flourish. We’re partnering with companies that do know how to create fantastic My Little Pony products, and we’re giving them the resources to reach a wider audience.” What Kind of Products Can We Expect? Thanks to ARES' investment, get ready for a surge of My Little Pony goodness! Here's a sneak peek at what’s hitting the market: Toys: Of course! Expect updated versions of the classic ponies, alongside new characters and playsets. Think collectible figures, plushies, and role-playing toys. We’ve heard whispers of interactive ponies that respond to touch and voice commands. Fashion & Apparel: My Little Pony themed clothing, accessories, and shoes for kids and adults. Think t-shirts, dresses, backpacks, and even pajamas. There are plans for collaborations with popular fashion brands to create limited-edition My Little Pony collections. Home Goods: Bring the magic of Equestria into your home with My Little Pony bedding, curtains, lamps, and wall décor. Expect a lot of pastel colors and sparkly accents! Collectibles: For serious fans, ARES is backing the production of limited-edition My Little Pony collectibles, including statues, art prints, and trading cards. Digital Experiences: ARES is also investing in digital My Little Pony content, including mobile games, apps, and online experiences. They're looking at ways to create immersive virtual worlds where fans can connect with each other and explore the universe of Equestria. Stationery & School Supplies: Pencil cases, notebooks, stickers, and other school supplies featuring My Little Pony characters. Perfect for adding a touch of magic to the school day! Party Supplies: Decorations, balloons, and tableware for My Little Pony-themed parties. Get ready to throw the most magical party ever! Food & Beverage: Licensed My Little Pony themed snacks and drinks are also in development, targeting young fans and nostalgic adults. Why My Little Pony Now? “The timing is perfect,” said the ARES representative. “Nostalgia is a powerful force. People who grew up with My Little Pony in the 80s are now parents themselves and want to share that magic with their kids. And the franchise continues to attract new fans with each new generation. The brand’s message of friendship and acceptance is also incredibly relevant in today’s world.” ARES sees My Little Pony as a brand with staying power – a timeless classic that will continue to resonate with audiences for years to come. Their investment is a testament to the enduring appeal of the franchise and their confidence in its future. Looking Ahead ARES Management LLC is committed to expanding the My Little Pony brand globally. They are actively seeking new licensing partners and exploring opportunities to bring My Little Pony products to new markets. Expect to see a lot more My Little Pony magic in the years to come, all fueled by the strategic investment of ARES. For more information about ARES Management LLC, visit their website. For the latest news and updates on My Little Pony, follow the official My Little Pony social media channels.