AUSTRAL WINES LLC Launches Revolutionary "Little Bottoms Bliss" Diaper Changing Pad, Prioritizing Baby Comfort & Parental Convenience

Atlanta, GA – November 8, 2023 – AUSTRAL WINES LLC, a company traditionally known for importing and distributing premium wines, today announced a surprising – yet thoughtfully considered – expansion into the baby care market with the launch of their new “Little Bottoms Bliss” diaper changing pad. While seemingly a departure from their core business, the company explains the move stems from a commitment to quality, comfort, and a desire to support families – values they’ve always held dear. “We know it sounds a bit different coming from a wine company,” says David Chen, CEO of AUSTRAL WINES LLC. “But at AUSTRAL WINES, we’re about creating experiences that bring joy. And what’s more joyful than a happy, comfortable baby? We saw a gap in the market for a truly premium changing pad experience – something that didn’t just function, but truly prioritised both baby’s comfort and made life a little easier for parents. We applied the same dedication to quality and detail that we use for our wine selection to creating this product.” Beyond the Basics: What Makes "Little Bottoms Bliss" Different? The "Little Bottoms Bliss" changing pad isn't just another surface to change a diaper on. AUSTRAL WINES LLC spent over a year researching and developing a pad that addresses common parental pain points and elevates the diaper changing experience. “We talked to hundreds of parents,” explains Sarah Lee, Product Development Manager at AUSTRAL WINES LLC. “We heard the same complaints over and over: pads are too small, too hard, hard to clean, and often just… boring. We wanted to fix all that.” Here's a breakdown of what sets "Little Bottoms Bliss" apart: Generous Size: Measuring a spacious 30" x 20", the pad provides ample room for even wiggly babies. “We made it big enough so you don’t have to worry about baby rolling off or getting elbows in messy spots!” says Lee. Cloud-Like Comfort: Forget hard, plastic-covered surfaces. The "Little Bottoms Bliss" features a multi-layered construction, including a generous layer of high-density, hypoallergenic foam. “It's seriously soft,” Lee insists. “We want those little bottoms to feel pampered!” Waterproof & Wipeable: Let's face it: accidents happen. The pad's surface is crafted from a premium, waterproof, and easily wipeable material, making cleanup a breeze. “No more scrubbing for hours!” says Chen. “A quick wipe-down, and you're done.” Integrated Safety Features: The pad features raised edges to help prevent baby from rolling off, and a secure, adjustable strap to keep it firmly in place on any changing table or flat surface. "Safety was paramount in our design process," explains Chen. Stylish Designs: Forget bland, clinical-looking changing pads. “We wanted something that would actually look good in a nursery,” says Lee. "Little Bottoms Bliss" is available in a range of modern, gender-neutral designs and colors, including soft grays, calming blues, and muted pinks. We even have a limited-edition floral print!” Portable & Convenient: The pad folds compactly for easy storage and travel. “It’s perfect for diaper bag essentials, grandparent visits, or weekend trips,” says Lee. “You can take the comfort of home with you.” Machine Washable & Dryer Safe: Because let's be real, parents have enough laundry to do. “Just toss it in the wash and dryer – it's that easy,” says Chen. From Vineyards to Baby Rooms: A Surprising, But Logical, Transition So, how did a wine company end up creating a diaper changing pad? Chen explains that the company’s core values of quality, attention to detail, and a commitment to creating positive experiences were easily transferable. “We source the best wines from around the world, and we’re meticulous about every aspect of the process – from grape selection to packaging,” says Chen. “We applied that same level of care to developing the ‘Little Bottoms Bliss’ pad. We sourced the highest-quality materials, conducted rigorous testing, and worked closely with parents to ensure we created a product that truly met their needs.” He adds that the company also sees a connection between nurturing families and enjoying life’s simple pleasures – like a good bottle of wine (for the parents, of course!). “We believe that supporting families is an important part of building a strong community. And we want to provide products that make life a little easier and more enjoyable for everyone.” Availability & Pricing The “Little Bottoms Bliss” diaper changing pad is available for purchase starting today at [Website Address - placeholder] and select online retailers. The suggested retail price is $39.99. About AUSTRAL WINES LLC Based in Atlanta, GA, AUSTRAL WINES LLC is a leading importer and distributor of premium wines from around the world. Founded in 2010, the company is committed to providing high-quality wines and exceptional customer service. Driven by a passion for quality and a commitment to creating positive experiences, AUSTRAL WINES LLC is now expanding its reach to offer innovative products for families. Contact: David Chen CEO, AUSTRAL WINES LLC 211 PERIMETER CENTER PKWY NE STE 1020, ATLANTA, GA, 30346-1307 908-759-0961 [Email Address - placeholder]